Instagram for Visual Artists (Second Edition)
by Kate Mothes
45 pages (2020)
By Kate Mothes, Founder/Curator, Young Space
Instagram seems simple: a grid of square format images, minimal text, the ability to follow other accounts — it’s so appealing! Especially as an artist (or a student, or a budding collector, or a curator — the list goes on) you’d be right to think that Instagram is the go-to social media app for sharing visual art. Because its interface is clean and easy to use, and community-building or networking potential is huge — and it’s free! — it’s not difficult to understand why. How? is the question. What is the most effective way to use hashtags (what are they, even?), and how do I find the sort of thing I want to look at? What are all of the different features, and what are the optimal ways of using them–and how not to use them? How should you get in touch with other artists, or even a gallery? What’s good etiquette?
New to the 45-page digital second edition:
- Additional chapter for Stories and IGTV
- New chapter on the Instagram algorithm
- Expanded chapters for more information on different types of tags and mentions; aesthetics and the 3 “A’s” of Instagram marketing; beefed up info on profile/bio basics, and more!
- New design + more additional resources
Prepared especially with artists in mind, I share what I’ve learned as the curator/founder of Young Space (@yngspc), which has an organic Instagram following of over 100K–and growing! Whether you’re familiar with Instagram or just getting started, this guide offers a curator’s perspective on how to get the most from it.
You will receive an automatic receipt for your purchase, and then will receive a second email with a link to the download as soon as the order has completed.
Kate Mothes is a contemporary art curator and founder of Young Space (est. 2014), an online-offline platform for early-career and emerging artists. She has curated numerous exhibitions internationally in collaboration with artist-run spaces, commercial galleries, museums, and educational institutions, and has appeared on podcasts such as I Like Your work, Create! Magazine’s Art and Cocktails, and Dear Artists Podcast. She has unique insight into utilizing Instagram as a platform for connecting, especially as she’s typically based in the Midwest and travels around much of the year, emphasizing the connectivity of the platform in all of her work. Find more information about Kate and her past projects at katemothes.net.