Changing the face of online art buying
With a shared vision of improving the accessibility of affordable contemporary art across the globe, DROOL and Young Space have joined forces with an artist-centred approach. For a limited time, and for as little as £90, buyers have the opportunity to get their hands on artwork by known and up-and-coming artists.
Through this collaboration, DROOL and Young Space are looking to redefine the typical art buyer, meaning you shouldn’t have to be flush with cash, know the latest artists, or follow contemporary art trends to start appreciating and collecting art. As they believe art has the power to enrich people’s lives, create impact, and add personality to a space, which is something that should be accessible to everyone.
Research shows 87% of art appreciators don’t own art by artists they appreciate, due to the costs associated. – DROOL (2019) Field Research 1,600 Londoners
Working closely with early career and emerging artists, they produce, promote, and sell museum-quality Giclée fine art prints and handcrafted frames online, with a commitment to only take a small commission. It is their shared belief that collaborating with and supporting artists through a responsible sales model is central to making sure that collectors are connected with the most exciting artworks by their favorite artists — with the added ability to discover new artists along the way.
Young Space brings expertise in curation and a global community of artists from which they carefully select a pool of truly unique artwork by talented international artists. This includes the likes of Sophie Vallance-Cantor, Tintin Cooper, Szabolcs Bozo, and Moley Talhaoui, among others.
DROOL utilises an expansive print network that stretches the UK and Europe, Australia, Canada, and the USA, to produce exceptional artwork reproductions. This valuable network takes the responsibility of print production, framing, and delivery away from the artists, which in turn frees up artists’ time while allowing them to benefit from global outreach at no up-front cost or risk.
This also means the diminished operation costs of an online platform are passed onto the customers, meaning you can access exceptional artwork at a fraction of the price of an original.
DROOL and Young Space have a mission to connect people with the art they love. Utilising technology is a big part of what they do. Through an art matching quiz and online assistant shopper, DROOL’s online gallery streamlines the art buying process. It’s now quick and easy to discover artwork that fits your preferences, at a price you can afford.